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  • Josh Rizzo

Wix vs Webflow vs Wix Studio - Best Website Builder of 2024


Screenshots of the Webflow vs Wix vs Wix editors

Wix has always been that reliable sitcom rerun you can count on for a laugh; it's easy, familiar, and you know exactly what you're getting. Enter Webflow, the critically acclaimed drama with layers of complexity and nuance, offering a tailored experience for those who appreciate depth and detail. And then there's Wix Studio (sometimes referred to as just "Studio"), attempting to be the crossover hit, blending the best of both genres. While it aimed to capture the hearts of sitcom and drama fans alike, it ended up more like a pilot episode that couldn't decide on its tone.


In this blog, I'll take you through an in-depth analysis of a few topics considering each platform. With a background of designing and developing over 50 client sites across Wix, Webflow, and Wix Studio, I've navigated the full spectrum of design, development, and launch processes. In roles ranging from agency owner to consultant, my hands-on experience with these platforms provides a solid foundation for comparing their capabilities. Here are the topics I'll cover:



Let's start with the main element of value: the interface.


The Interface

Wix

The Wix editor is acclaimed for its simplicity and ease of use, catering to users who may not have extensive technical expertise. It offers a plethora of templates and intuitive drag-and-drop functionalities, making the process of creating a website accessible to beginners and small business owners.


This is also ideal for designers who just need to build a website. This user-friendly approach does not compromise the quality of the design, allowing for the creation of visually appealing websites without the need for coding knowledge. Wix’s editor is particularly suitable for those looking to quickly and efficiently establish an online presence on just the free plan.


Webflow

Webflow’s editor is designed for a more experienced audience, offering a level of control and customization that surpasses what’s available in Wix. It provides professional web designers and developers with the tools needed to build sophisticated, responsive websites from scratch. Webflow’s emphasis on visual coding allows for precise design and animation control, making it possible to implement complex layouts and interactions. While Webflow offers a steeper learning curve, it rewards users with the ability to create custom, high-fidelity web experiences.


Wix Studio

Wix Studio seeks to combine the straightforwardness of the Wix editor with enhanced customization features, aiming to cater to web studios and professionals looking for a more robust design tool. It adopts Wix's user-friendly approach, integrating it with advanced functionalities that allow for more detailed and responsive designs. However, as noted from personal experience, the editor can feel less refined compared to the established standards of Wix and Webflow.


The interface and user experience in the editor sometimes appear to be in a transitional phase, lacking the polish of Wix's simplicity and Webflow's advanced capabilities. Despite these challenges, Studio’s editor is a step toward addressing the needs of users requiring greater flexibility and customization in their projects, potentially offering a middle ground for those willing to navigate its current limitations for its integration and CMS strengths.



Integrations

Wix

Wix shines brightly in the realm of integrations, boasting an extensive library of add-ons and third-party applications that can be seamlessly integrated into its platform. This vast selection extends the capabilities of the classic editor significantly, allowing users to add complex functionalities without needing extensive coding knowledge. The platform's built-in SEO wizard is particularly noteworthy; it guides users through essential steps to improve their site's visibility on Google, making SEO accessible even to novices. Additionally, integrating marketing trackers and other third-party software is remarkably straightforward, enhancing the platform's appeal for businesses focused on growth and online presence optimization.


Webflow

Webflow also offers robust integration capabilities, though its approach is more tailored towards users with a stronger technical background. The platform facilitates deep customization and integration of third-party tools, allowing for a high degree of control over both design and functionality. While perhaps not as extensive as Wix's library of plug-and-play options, Webflow's integrations are powerful and flexible, catering well to the needs of professional web designers and developers looking to build highly customized sites.


Wix Studio

Despite its earlier-discussed challenges in capacity and ease of use, Studio excels in the area of integration. This platform inherits Wix's integration-friendly nature, allowing users to easily incorporate a wide range of external tools and services into their projects. This feature is a significant advantage for Studio, potentially outweighing some of the drawbacks related to its user interface and design capabilities. The ease with which users can add functionalities, track marketing efforts, and optimize SEO makes it an attractive option for those willing to navigate its less-polished aspects. The platform's strong performance in this area suggests that, for users prioritizing integration capabilities, Studio could be a viable choice, especially when considering the broader ecosystem of Wix's offerings.


CMS Capabilities

Wix

Wix's CMS stands out for its user-friendliness and flexibility. Unlike Webflow, which restricts users to a single template page design per database, Wix allows for the creation of multiple designs for a single database. This flexibility greatly enhances the ability to tailor content presentation to different needs or contexts within the same website. Additionally, Wix's backend is designed to be intuitive, making tasks like updating CMS content, utilizing copy-paste features, and applying URL filtering straightforward for users of any skill level. These strengths make Wix's CMS an appealing option for users seeking an easy-to-use, versatile content management solution.


Webflow

While Webflow excels in design capabilities, offering unparalleled freedom and control over the visual aspects of a website, its CMS features have some limitations. One notable restriction is the lack of two-way sync for multi-reference CMS items, which can feel limiting to users who require complex relational data structures. Additionally, the process of making changes in the backend, particularly to the CMS, is not as intuitive as in Wix, potentially posing a challenge for users less familiar with web development concepts. Despite these limitations, Webflow's CMS is powerful in its right, especially for those prioritizing design over ease of backend management.


Wix Studio

Wix Studio inherits Wix's user-friendly CMS approach and adds a layer of responsiveness to the technology. This adoption means users can enjoy the same level of CMS flexibility found in Wix, such as designing multiple template pages for a single database, but with enhancements that cater to responsive design principles.


The intuitive nature of managing CMS content, coupled with features like copy-paste and URL filtering, is retained, making Studio's backend management straightforward. While it may not match Webflow's design prowess, Studio offers a balanced compromise, providing a CMS that is both flexible and easy to use, with the added benefit of responsive design capabilities.


HTML Embeds

Wix

Wix excels in the area of HTML embeds by providing a live preview of embedded code directly within the editor. This functionality is incredibly user-friendly, allowing designers and developers to see the impact of their custom code in real time as they work on their site. This immediate feedback loop simplifies the process of integrating third-party services, custom widgets, or any other HTML-based content, making it a smoother, more intuitive experience. The ability to view these changes on the fly, without needing to publish, enhances efficiency and accuracy during the design process.


Webflow

Webflow, while offering robust design capabilities and a high degree of customization, has a notable limitation in its handling of HTML embeds. The platform does not display the embedded content live in the editor or even in preview mode. Instead, users are required to publish their site to a staging domain to view the effects of their embedded code. This requirement can be cumbersome, adding extra steps to the design workflow and potentially slowing down the development process. For professionals working on tight deadlines or requiring rapid iterations, this aspect of Webflow's workflow may be seen as a disadvantage.


Wix Studio

Inheriting the strengths of its parent platform, Wix Studio also supports live previews of HTML embeds directly in the editor. This feature maintains the user-friendly approach of Wix, allowing web studios and professional designers to incorporate and test custom code with ease. The immediate visualization of how embedded HTML impacts the design and functionality of a site is a significant advantage, especially when fine-tuning the details of a project. Like Wix, Wix Studio's approach to HTML embeds streamlines the design process, making it more efficient and responsive to changes.


Templates

Wix

While Wix offers a wide range of templates, I find them a bit outdated compared to the more contemporary selections available on other platforms. Though I generally steer clear of using templates, it's worth noting that Wix's offerings, despite their age, are easily customizable. This feature can be a boon for users looking to quickly launch a site with a familiar layout but wanting to inject some personal flair.


Webflow

Webflow's template library stands out for its quality and variety, boasting nicer, newer designs that are constantly updated. The community-sourced nature of many of these templates adds a unique diversity, reflecting current design trends and user needs. For those who, like me, typically avoid templates, Webflow's offerings might still impress with their adaptability and modern aesthetic.


Wix Studio

As the newest contender, Wix Studio's template library is somewhat limited but shows promise, drawing parallels with Webflow's approach to design and usability. Although not as extensive and possibly not community-sourced at this time, Wix Studio is actively expanding its selection. Given its "new kid on the block" status, I'm optimistic about the growth and diversification of its template offerings.


Search Engine Optimization (SEO)

Wix & Wix Studio

Both Wix and Wix Studio excel in the SEO department, eclipsing Webflow with their comprehensive and user-friendly approach. Wix also offers a step-by-step SEO wizard, complete with visual aids, videos, and articles, guiding users through the optimization process. This hands-on assistance is invaluable for ensuring that a site not only makes it to the web but stands out on search engine results pages. The level of support and guidance provided by Wix and Studio in SEO is a significant advantage, particularly for those new to the intricacies of search engine

optimization.


Webflow

Webflow allows for the adjustment of all necessary SEO variables, giving users the control needed to optimize their sites. However, it lacks a dedicated wizard or guided process for SEO, placing the onus on the user to know what adjustments are necessary and how to implement them. While this offers flexibility for SEO-savvy users, it might pose a challenge for those less familiar with SEO best practices, making it less intuitive compared to the guided experiences of Wix and Studio.


Wix vs Webflow vs Wix Studio - Wrapping it up

In the realm of website development, choosing between Wix and Webflow can seem daunting. This detailed comparison sheds light on what each platform has to offer, helping you navigate your options with greater confidence.


Wix emerges as a beacon for those seeking a user-friendly interface. With tools like Velo by Wix and Wix ADI, alongside the expansive Wix App Market, it caters to a wide audience. Its approachable design, combined with competitive pricing and a range of templates, makes Wix a great choice for beginners to seasoned site creators. The absence of Wix ads in paid plans and the provision of a free plan underscore its value proposition.


On the other hand, Webflow offers versatility that appeals to the creative and the bold. Far from being complex, it serves as a powerful canvas for those willing to explore deep customization. The Webflow Designer and CMS stand out, supported by rich templates and a thriving Webflow Marketplace. These features, along with various plan options, position Webflow as a superior choice for those prioritizing bespoke digital experiences.


As we weigh the differences between Webflow and Wix, it's clear that each platform has its distinct strengths. Whether you're drawn to Webflow for its comprehensive customization capabilities or prefer Wix for its straightforward, accessible approach, the decision rests with you. Both platforms offer robust solutions for launching your online presence, each with unique advantages that cater to different user needs and preferences.


In conclusion for Webflow vs Wix, whether your decision is influenced by Webflow's design freedom and rich feature set or Wix's ease of use and no-coding-needed approach, the power of choice is in your hands. Let the insights from this comparison guide you to the website builder best suited to your project's needs, empowering you to create online spaces that truly reflect your vision or brand identity.


Frequently Asked Questions (FAQ)

Who should use Wix?

Wix is ideal for individuals or small businesses diving into web design for the first time. With its user-friendly interface and extensive template library, Wix provides a straightforward website-building experience. It's particularly beneficial for Wix users looking to quickly launch websites with minimal fuss, from personal blogs to Wix stores.


Who should use Webflow?

Webflow is best suited for web designers and developers seeking a higher degree of customization and control over their site's design and functionality. Thanks to Webflow University, users can learn to harness the full potential of this website building platform, making it a powerful tool for creating unique, professional websites.


Who should use Wix Studio?

Wix Studio is tailored for web studios and professional designers who crave the ease of use of Wix while desiring more sophisticated design capabilities. It's a newer addition to the website building landscape, offering more advanced design features and the potential for extensive customization.


What about Wix ADI?

Wix ADI (Artificial Design Intelligence) is for those who want an even simpler web design process. By answering a few questions, Wix ADI generates a website automatically, making it a great option for users who need a basic website up and running quickly without delving into design details.


What about WordPress, Squarespace, or Framer?

  • WordPress is a robust platform offering deep customization through plugins and themes, ideal for users with specific needs or those who prefer a hands-on approach to web design.

  • Squarespace provides beautifully designed templates and a user-friendly interface, perfect for creatives and small businesses focusing on aesthetics.

  • Framer is a tool for interactive web designs, suited for designers looking to create highly dynamic and engaging websites.


Which platform is better for SEO?

Wix and Wix Studio are superior for SEO, thanks to their step-by-step SEO wizard that guides users through optimization processes. Wix SEO features are designed to ensure websites not only go live but also achieve high visibility on search engines.


Is it worth learning Webflow?

Absolutely. Learning Webflow opens up a world of customization and control in web design that few other platforms offer. With resources like Webflow University, users can elevate their web design skills and create truly custom websites.


Which one offers better customer support?

Wix is renowned for its extensive customer support, providing a wide range of resources and assistance for its users. From detailed help articles to responsive customer service, Wix ensures that users receive the support they need throughout their website building journey.


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