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Planning my content creation business with ChatGPT

In the exciting world of content creation, I'm setting out to build a business model that fits my lifestyle, brings good money, and doesn't make me feel burnt out.

The content I'm focusing on includes User Experience/User Interface (UX/UI), Search Engine Optimization (SEO), Entrepreneurship, and Automated Intelligence (AI). I have the tools to keep track of how well my content is doing and a great chance to make videos for social media. What I need now is a solid plan. That's where the AI tool, ChatGPT, comes in.

The Plan

Creating a good content strategy involves several important steps. I'll talk about each one in detail in future blog posts. Here's a quick look at what's coming up:

  • Understand Your Audience

  • Set Content Goals

  • Brainstorm Content Ideas

  • Create a Content Calendar

  • Produce the Content

  • Optimize and Publish

  • Promote Your Content

  • Analyze and Adjust

To keep things simple, let's start with the first step: understanding your audience.

Step 1: Understand Your Audience

Getting to know your audience is key to creating content that they'll love. Let's take a closer look at audience personas, do some audience research, and figure out what kind of content they prefer.

Audience Personas

First, let's introduce Entrepreneur Eddie and Marketing Michelle.

Entrepreneur Eddie

  • Demographics: A 35-year-old tech startup founder from San Francisco.

  • Interests: Growing his business, using AI in his products, finding useful SEO strategies, and making his website's UX/UI better.

  • Online behavior: Checks LinkedIn and Twitter for news about his industry and enjoys reading blogs and listening to podcasts about tech and entrepreneurship.

Marketing Michelle

  • Demographics: A 30-year-old digital marketing manager from New York City who works for a medium-sized company.

  • Interests: New ideas for improving website UX/UI, staying on top of SEO trends, and exploring how AI can help with marketing.

  • Online behavior: Takes part in industry forums and LinkedIn groups and follows expert blogs on SEO, UX/UI, and AI.


Next, let's talk about the research part.

There's something really exciting about finding keywords that a lot of people are searching for, but not many sites are ranking for. It feels like hitting the jackpot because you know you can get your content to show up high in the search results for these keywords. I use a tool called SEMRUSH to find these opportunities. It shows me what my audience is looking for, which websites they like, and what kind of content they're most interested in. When I match my content with this information, I can connect better with my audience and get my content seen by more people.

Another tool that helps a lot is Wix. It has advanced SEO features that make it easy to get my website to rank well in search results. Whether I'm setting up meta tags, making SEO-friendly URLs, or using structured data, Wix makes it all easy. It's great to have this kind of help at my fingertips.

By doing good research and using the right tools, I can create content that meets my audience's needs and stands out in search results. That's the power of a good content strategy.

Content Preferences

Based on what my audience is interested in, they might prefer:

  • In-depth blog posts and articles about SEO techniques, UX/UI best practices, AI trends, and advice for entrepreneurs.

  • Tutorial or explainer videos on how to make UX/UI design better, how to optimize for SEO, or how to use AI in business.

  • Webinars or podcasts where experts talk about advanced topics in SEO, UX/UI, AI, and entrepreneurship.

By understanding your audience this well, you'll be ready to create content that they need and want. This makes it more likely that your content will get read, shared, and acted on.

Wrapping Up

Understanding your audience is a key part of a successful content strategy. By figuring out who your audience is, doing research, and learning what kind of content they like, you'll be ready to create content that makes an impact.

Now that we've covered the first step, I'm excited to move on to the next part of the content creation process in my next post - setting clear content goals.


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